Decision waiting on you

What is John's pricing line?

You asked to open the one-pager and pull it. It doesn't exist — here's what does, and the number this needs.

The file isn't there. legacy-map-builder/.planning/elp-one-pager-for-john-clients.md was checked twice on the desktop, across the whole legacy-map-builder repo and the johnanderson relationship folder. Zero matches. If a one-pager with this pricing line was drafted, it wasn't saved where you named — or it was never written. This doesn't block answering the pricing question itself, but it means there's no existing draft to correct — whatever number gets set here would be going on the page for the first time.

What's already on the record

Prices John has actually used

Everything below is sourced, not invented — pulled from John's own emails and your project notes.

Offer	Price	Source
Full ELP annual practice — his current number, 50% at launch, balance quarterly, money-back guarantee	$15,000/yr	leader-pricing.png, owner-pricing.png (2026-07-15)
One-day immersion / "tune-up" on-ramp, money-back guarantee, ~80% convert to full coaching	~$4,000	rel-johnanderson notes
Full 36-month ELP engagement (older framing)	~$56,000 total	2026-06-18-john-problem-analysis.md
Virtual John / 10 Million Triangles — separate corporate platform product	$100–1,200/employee/yr	floated, not settled
Your fee for delivering coaching inside John's engagement — not what he charges his clients	$150/hr	$37.50/Triangle, $150/mo, $450/qtr

Correction already in motion

$15,000 is a deliberate cut from $17,500. John explicitly asked to drop the old number and drop a "36-month" framing (THREADS.md item 5). As of 2026-07-13 the stale $17,500 was still showing on two other pitch-page drafts — a live inconsistency worth fixing wherever it's found, separate from this decision.

The Legacy Map tool itself has no standalone price. It's always been priced inside the coaching engagement. "What if someone just wants JohnBot" came up 6/18 and was left explicitly unpriced.

The decision

What number goes on the line

The one-pager's exact offer and scope aren't known — it doesn't exist to check. So the real decision narrows to which existing number this line should restate, not a new price to invent.

Option A$15,000/yr

Restate John's current corrected number exactly as he set it — 50% at launch, quarterly balance, money-back guarantee. Lowest risk: it's what he's already telling clients today, sourced directly from his own pricing screenshots.

Option B$4,000 on-ramp → $15,000/yr

Lead with the immersion price as the visible line, with the annual practice as the follow-on. Matches his own funnel — the immersion converts to full coaching ~80% of the time — but adds a second number to the page, which is more to get right without the source doc to check it against.

Option CHold, ask John

Don't set anything until the one-pager's actual scope is confirmed. Correct if this line was meant to cover something narrower than the full ELP practice — but there's no evidence of that; it costs a day and this is the first time you've been asked to set this number for him at all.

Recommendation

Option A — $15,000/yr, sourced verbatim from John's own pricing screenshots. It's his live, corrected number, it's the one he's actually quoting clients, and there's no scope evidence pointing anywhere else. The $4,000 immersion belongs as a separate on-ramp line if the page has room for one, not as a substitute for the headline price.

Worth naming against going higher: John hasn't landed a new client in ~12 months and feels the pressure. His current price point may already be a barrier — a reason to hold at $15,000 rather than push it up, not a reason to cut it further without him weighing in.

Not a direct comparable

The Farbman sprint pricing ($5K–15K small integrations, $28K–75K fixed builds, anchored against a $60–120K agency quote) is a different client, different pricing family — project/consulting sprints, not an annual coaching practice. Not used above.

Sourced from ~/relationships/johnanderson/: profile.md, THREADS.md, communication-log.md, leader-pricing.png & owner-pricing.png, elp-pitch-pages/project.md, 2026-06-18-john-problem-analysis.md, 2026-06-08-farbman-sprint-scope.md, invoicing/project.md. Also checked legacy-map-builder/.planning/pricing-business-RED.md — unrelated (CEOA SaaS subscription pricing, not John's ELP client offer). Nothing here is decided or sent.